Denton Financial Group Privacy Policy

Effective Date: 11/08/2024
Last Updated: 05/12/2025

Introduction

Denton Financial Group values your privacy and is committed to protecting your personal information. This Privacy Policy outlines how we collect, use, and protect information gathered through our website and online interactions.

 

Information We Collect

We collect the following types of information:

  • Personal Information:

    • Email addresses provided through online forms.

    • IP addresses and related metadata collected via server-side tracking.

    • Any other voluntarily submitted information (e.g., name, phone number).

  • Usage Data:

    • Technical data, including browser type, device information, and user interactions with our content.

    • Behavioral data, such as engagement with our marketing materials and website usage patterns.

  • Location Data:

    • IP-based geolocation to deliver personalized content.

How We Collect Information

We collect information in the following ways:

  • Directly from You:

    • Through forms on our website or social media platforms.

    • When you interact with our marketing content or website features.

  • Automatically via Server-Side Tracking:

    • We use server-side tracking to collect email addresses, IP information, and usage data to improve service quality and marketing accuracy.

    • This tracking method helps us measure engagement and personalize content without using client-side cookies.

 

How We Use Your Information

We use the collected information for the following purposes:

  • Marketing and Personalization:

    • To send you updates, newsletters, and promotional materials related to our financial services.

    • To deliver personalized content based on your interests and previous interactions.

  • Customer Support:

    • To respond to inquiries and provide assistance.

  • Analytics and Improvement:

    • To measure the performance of our digital campaigns and enhance the effectiveness of our marketing efforts.

    • To better understand user behavior on our website for optimization purposes.

 

Sharing of Information

We do not sell your personal information to third parties.

We may share your information in the following scenarios:

  • Service Providers:

    • We use trusted third-party service providers to assist with data processing and communication. These providers are contractually obligated to protect your information and use it solely for the services we specify.

  • Legal Requirements:

    • We may disclose your information if required to comply with legal obligations, protect our rights, or respond to lawful requests.

  • Business Transfers:

    • In the event of a merger, acquisition, or asset sale, your information may be transferred as part of the transaction, subject to the same privacy protections.

 

Cookies and Tracking Technologies

Our website may use cookies or similar technologies to improve your experience. You can manage your cookie preferences through your browser settings. Blocking cookies may impact the functionality of some features.

  • Tracking Technologies Used:

    • We use server-side tracking (e.g., IP address, email interactions) for analytics and marketing.

    • No client-side tracking cookies are used to collect personal information.

User Choices and Preferences:

  • Opt-Out of Marketing:

    • You can opt out of promotional emails at any time by clicking the "unsubscribe" link or contacting us at audreytucker@financialguide.com.

  • Manage Cookies:

    • You may adjust your browser settings to block or manage cookies.

 

Your Rights

You have the right to:

  • Access Your Information:

    • Request a copy of the personal information we hold about you.

  • Correct or Update Your Information:

    • Request updates or corrections to your personal data.

  • Withdraw Consent:

    • At any time, you may withdraw consent for us to process your data.

  • Opt-Out of Tracking:

    • Manage your tracking preferences through your browser or by contacting us.

 

Data Security and Retention

We implement industry-standard security measures to protect your data, including encryption and secure data storage.

  • Data Retention:

    • We retain your information only for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law.

    • When your data is no longer needed, we securely delete or anonymize it.

 

Children’s Privacy

Our services are not directed to children under the age of 18. We do not knowingly collect information from children. If we discover that we have inadvertently collected data from a child under 18, we will delete it promptly.

 

Changes to This Privacy Policy

We may update this Privacy Policy periodically. Any changes will be posted on this page with an updated effective date. Your continued use of our services after changes are posted constitutes your acceptance of the revised policy.

 

Contact Us

If you have any questions or concerns regarding this Privacy Policy or our data practices, please contact us at:

  • Email: dcates@financialguide.com

  • Phone: (865) 588-3533